Switchit Brand Standards & Style Guide.

How to use the Switchit brand in your marketing.

This guide provides general rules about using our brand assets and showcasing Switchit content. These rules apply to all media, including in-store signage, screen printing, packaging, digital media, events, and broadcast.

The basics

This is the short version; for more detailed information, please scroll down.

Logo/Switchit badge

What to do 😀

  • Use these files to refer to Switchit.
  • Use these files when mentioning Switchit in an article or in print.
  • Use these files when promoting Switchit at your event.

What not to do 👿

  • Manipulate the logo’s color.
  • Change the logo proportions.
  • Alter the logo’s orientation. Make sure no type, design, or photographic elements encroach on the logo.

Required clear space

Downloadable logo/Switchit badge

Download vector and .png versions of our logo and mark for certain uses below. We ask you to respect our branding guidelines stated above and not alter the logo in any way, shape or form unless direct authorization is given by the company, Fuzzyatom Labs, Corp. Download all (643KB ZIP).


Color Scheme

This color palette comprises primary and accent colors that can be used for illustration or branding purposes. They’ve been designed to work harmoniously with each other.

Primary Colors


How to write Switchit

It’s pretty simple; Switchit. The “S” is always capitalized and all other characters are lower case. Here are some examples of how to not spell Switchit: SwitchIt, SwitchiT, SwitchIT, Switch It, switchit, switch it, Switch. 😮 👿

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