What contributing factor causes network building, lead generation, and business development efforts to fail? The lack of following up.
Networking in its simplest form is talking to people, making connections, and developing rapport to grow your network of influence. Every day, as professional men and women, we market our products, services, and what it is we do with potential prospects, companies, and(or) individuals in hopes of establishing a partnership or business arrangement that is mutually beneficial.
What can I say, we are entrepreneurs at heart – constantly seeking opportunities to pitch our product or service to the first person or persons willing to listen; at networking events, conferences, trade shows, or random pop up conversations at Starbucks but failing to follow up with prospects, quickly erodes every effort set forth. Why invest the time if you’re not going to follow through?
For everyday professionals exhausted by the rigors of the workday, following up with people can seem too time-consuming but it doesn’t have to be. All you need are the right tools.
Google Calendar is a great way to schedule follow up meetings. Whether you’re coordinating a conference meeting, working between time zones, or trying to find a time that works for you and your prospect; Google Calendar provides an intuitive way to streamline the entire process.
Switchit’s Scheduling feature, located inside the Contacts screen, connects your phone’s system calendar and your Google Calendar accounts to the app. After sharing your digital business card with a potential lead, open the Scheduler and create a calendar event to schedule a follow up meeting. Set the date, time, and purpose of the meeting. Once saved, the event will sync to your Microsoft Outlook, Apple Calendar and Google Calendar account.
A “Reminder” alert will notify you when your scheduled event is approaching. Also, you can access and edit the event in both your Apple and Google Calendar accounts. By not having to leave the app to schedule a follow up meeting, this feature can save you a ton of time and help make retargeting potential leads more efficient; while at the same time equipping you with the tools to grow and nurture your professional network.
Over the coming months, you’ll see new features and integrations, including many features designed for teams and businesses. We’ll also continue to make improvements to our user experience.
We’d love to hear what you think. Please email us at firstname.lastname@example.org with any suggestions.
If you are experiencing any bugs or other technical problems, continue to email us at email@example.com.
Feel free to go give the new app a try! Thanks for reading, and thanks for using Switchit!